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Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.
Starbucks Just Made a Huge Change That Will Make Customers Very Happy
A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought I had indicated
Starbucks Just Announced Another New Change—but It’s One Customers Will Actually Like
Now, as the new Coffeehouse Code of Conduct is going into effect nationwide, Starbucks is announcing a new perk for its newly defined customers—and it’s one most people will b
2d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
4h
Starbucks, union agree to bring in mediator for contract talks, Bloomberg News reports
Starbucks and its union representing more than 10,000 baristas have agreed to bring in an outside mediator to help resume ...
3d
Starbucks is switching things up. What to know about new cafe policies
Starbucks is introducing a set of changes to its stores, including new rules on ceramic mugs, refills and restrooms. Here's ...
1d
on MSN
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
1d
A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes
On his Starbucks runs in Los Angeles and San Diego, Gargiulo said he was pleasantly surprised to see three of these tactics ...
1d
on MSN
Starbucks Is Betting on Bold Floral Flavors and Spicy Treats for Its Spring Menu
The Seattle-based coffee giant just confirmed that it's bringing back two fan-favorite lavender drinks — along with an ...
1d
on MSN
Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as ...
1h
Unlike Starbucks, these Fort Worth coffee shops don’t require a purchase to stay in the store
Starbucks recently updated its code of conduct, saying its stores are only for use by “customers and partners.” ...
2d
on MSN
Free refills and handwritten names on cups: Everything old is new again at Starbucks
Starbucks has rolled out a series of changes that bring back policies and habits that haven’t been seen since before the ...
2d
Starbucks Will Offer Free Refills for Paying Customers… But There’s a Catch
Starbucks is bringing back free refills and a condiment station, but there are few rules to be able to use these services.
2d
on MSN
Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds
Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit ...
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