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Emma Raducanu misses out on sponsorship deals as ‘next big star’ in women’s tennis emerges
Emma Raducanu was the dream signing for sponsors after her 2021 US Open win - but a new teenager is now getting the big deals ...
Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don’t yet match up
The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...
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Emma Raducanu battling to attract big sponsors amid strong competition
Top sponsors are not as interested in Emma Raducanu anymore, with her 2021 US Open win now becoming a distant success, and new youngsters attracting the limelight.