But to come up with value options that actually excite loyal customers and make them want to try what's new — well, that's the kind of magic very few fast-food retailers know how to invent.Related: Taco Bell to add three popular desserts to permanent menuTaco Bell  (YUM)  is known for tirelessly inventing one amazing thing after another,

The Luxe Value Menu is currently only available at select locations in the Indianapolis area for now, but it’s a test worth keeping an eye on. If the response is anything like other fan-fueled launches, there’s a good chance it could expand nationwide.