AdExchanger | News and Views on Data-Driven Digital Advertising …
The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming ...
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T organization.
DoubleClick No More! Google Renames Its Ad Stack
Jun 27, 2018 · Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July.
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 …
Feb 14, 2024 · IAC-owned Dotdash Meredith saw healthy margins, an increase in traffic and better ad pricing in Q4, which led to a 9% YOY increase in digital ad revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters and lead earnings calls, IAC CEO Joey Levin told investors during the company’s earnings call on Wednesday ...
What Is A Data Broker? | AdExchanger
Mar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
Measurement - AdExchanger
Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their ...
Programmatic I/O: How Programmatic Platforms Can Capitalize …
Sep 25, 2024 · Walled gardens have grown 10% in the same time frame. This is nothing new, said Shweta Khajuria, an internet analyst and Wolfe’s managing director, speaking at AdExchanger’s Programmatic I/O conference in New York City on Tuesday. For years, “the open internet has lagged the overall digital advertising market,” said Khajuria, adding ...
The Top 10 Programmatic Agencies - AdExchanger
Dec 11, 2017 · That said, we recognize IPG’s Cadreon, WPP’s Xaxis, Omnicom’s Accuen, Publicis’ Precision and Dentsu’s Amnet and Accordant have all developed and continue to provide essential programmatic expertise at the holding company level. Here are AdExchanger’s top 10 programmatic agencies, ranked from 10 th to first. 10) PMG: The Dev Agency.