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The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming ...
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BY AdExchanger // November 6th, 2024. Walmart’s latest data play: an app for unlocking barricades on store shelves; training generative AI may rely more on scraping big-name sites than previously thought; and tracking the issues that mattered most to Trump and Harris, based on ad spending. Tagged in: AdImpact. Amazon Prime.
Platforms - AdExchanger
The iOS Escape; The Tech IPO Freeze. BY AdExchanger // October 28th, 2024. Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads. Comic.
About AdExchanger
An Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven marketing technology ecosystem. It has earned a spot as the leading voice covering how technology and data are transforming digital media and advertising.
Marketers - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Technology - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Top 10 AdExchanger Stories Of 2021
Dec 23, 2021 · Related: A rundown of ad tech’s programmatic CTV ambitions landed in the top 20 stories of the year. 8. Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google) (March) When Google declared it would not support email-based IDs (our number two top story of the year), it added to the pile of concerns about Unified ID 2.0’s future.
Publishers - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Commerce | AdExchanger
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising. In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning. AdExchanger Commerce.
Agencies - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.