ClearRx - Wikipedia
ClearRx is a trademark for a design for prescription drug packaging, designed by design student Deborah Adler as a thesis project and adopted by Target Corporation (with refinements by industrial designer Klaus Rosburg) for use in their in-store pharmacies in 2005. [1]
Deborah Adler Design | Clear Rx Medication System
Same initial – H Adler – and the pill bottles looked alike. This incident resulted in the ClearRx System for Target. From the color coded rings to identify each family member to the intuitive and easy-to-read label, ClearRx is designed for people who take prescription medication.
Where Did The Target Prescription Bottles Everyone Loves ... - Consumerist
Aug 24, 2016 · The retailer hired an industrial designer to adapt the idealistic student’s design for the real-life constraints of the pharmacy: for example, the different-colored labels for medications...
Deborah Adler, Klaus Rosburg. Target ClearRx Prescription System …
Each household member is assigned a different colored ring placed on the neck of the bottle. User-friendly icons clearly communicate health warnings. Finally, a removable card inserted in a permanent sleeve on the ClearRx bottle contains important facts and warnings. Deborah Adler has 1 work online. Klaus Rosburg has 1 work online.
Target Prescription Vials Win Design of the Decade - Pharmacy Times
Dec 9, 2010 · The chain pharmacy's uniquely shaped vials are an "elegant design solution helping millions of users," said contest judge Charles L. Jones, chief design officer for Masco Corporation. Since their introduction to the market 5 years ago, the distinct bottles have become a …
Design of the Decade: ClearRx - Yanko Design
Dec 10, 2010 · Target’s Clear Rx bottles—hailed by IDSA’s esteemed jury as the standout Design of the Decade receiving a gold award and it’s designed by a student no less. The story of the ClearRx begins in the frail hands of a grandmother who misunderstood the labeling on a pill bottle and took the wrong dosage of prescription medication.
ClearRx system - The Index Project
The ClearRx system Adler designed for Target includes bottles for pills and liquids and a measuring syringe. (1) Easy I.D. The name of the drug is printed on the top of the bottle, so it’s visible if kept in a drawer. (2) Code red. The red colour of the bottle is Target’s signature— and a universal symbol for caution. (3) Information ...
ClearRx: People are digging through their trash to save Target ... - Quartz
Sep 30, 2016 · In 2005, Target introduced what has been hailed as “the first significant and useful” redesign of the classic amber-colored prescription pill bottle, as health communications blogger Rick...
Re-thinking the Medicine Cabinet - UX Magazine
Aug 7, 2007 · A recent story, that’s quickly becoming a classic, is the origin and design of the Target pill bottle and the surrounding ClearRX system. It’s an inspiring and instructive story about the power of design to impact business and to change people’s lives.
Target’s ClearRx cited as Design of the Decade - CDR
Dec 8, 2010 · IDSA said Wednesday that the discount store chain’s D-shaped ClearRx bottle and prescription labeling system addresses communication, packaging and other deficiencies encountered by users of maintenance drugs, especially the elderly.