Innovation Summit 09, Clayton Christensen (Clip #4, TechPoint) | Eric Snider CTS-D
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Innovation Summit 09, Clayton Christensen (Clip #4, TechPoint) | Eric Snider CTS-D
A Jobs‑to‑Be‑Done lens on workplace tech. Clay Christensen’s Milkshake story reminds us: "People don’t buy products" "They hire a product to do a job" For a long time, workplace technology was hired for a simple job: “Help people connect and meet.” BYOD Tools, adapters, point solutions all perfectly reasonable hires for that job ...
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