What We Can Learn From Coca-Cola’s Biggest Blunder
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TIMEJames C. Cobb
What We Can Learn From Coca-Cola’s Biggest Blunder
On July 11, 1985, following the New Coke debacle, original-formula Coca-Cola returned to shelves
Jul 10, 2015
Shorts
El 8 de mayo de 1985 marcó un antes y un después para Coca‑Cola cuando lanzó su producto estrella bajo una nueva fórmula: la célebre “New Coke”. Lo que en teoría era una maniobra de marketing para revitalizar la marca se convirtió rápidamente en un dolor de cabeza corporativo. La nueva versión no solo generó rechazo entre los consumidores tradicionales —quienes la percibieron como un sacrilegio al sabor original—, sino que desencadenó una crisis de fidelidad: largas colas en los puntos de venta,
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