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The Story Behind the Nike Swoosh
The Story Behind the Nike Swoosh The Nike Swoosh: one of the most recognized logos in the world. But did you know it was created for just $35? In 1971, Nike was just starting out. The brand's co-founder, Phil Knight, needed a logo for his new athletic shoe company. He turned to a design student, Carolyn Davidson. Carolyn sketched several ideas ...
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beyondstartup.s on Instagram: "The Nike "Swoosh" logo, one of the most recognizable logos in the world, was created by Carolyn Davidson, a graphic design student, in 1971. She was paid just $35 for her work at the time. Despite its humble beginnings, the Swoosh has come to symbolize Nike's commitment to athletic excellence and innovation. Initially, Davidson's payment was modest, reflecting her student status and the early days of the company. However, Nike later recognized the value of her cont
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