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Marketing shapes decisions long before you think you make them. Most buying behaviour happens beneath conscious awareness, and brands tap into that with science-based techniques. Modern marketers use neuromarketing — combining neuroscience with advertising — to study how sights, sounds, colours, and layouts trigger emotional responses and automatic preferences in the brain. These reactions guide attention, memory, and choice without you consciously realising it. Tools like eye-tracking, EEG, and
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