New Smokey Bear Gives Hugs, Not Just Warnings
0:30
NY TimesStuart Elliott
New Smokey Bear Gives Hugs, Not Just Warnings
The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.
Jul 12, 2013
Smokey the Bear History
Smokey Bear turns 80: Five facts about campaign's evolution
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Smokey Bear turns 80: Five facts about campaign's evolution
USATODAYScott L. Hall
Jul 13, 2024
Smokey Bear turns 80 — the history behind the iconic bear
Smokey Bear turns 80 — the history behind the iconic bear
masslive.com
Aug 9, 2024
Smokey Bear a legend of legends 80 years and counting | US Forest Service
Smokey Bear a legend of legends 80 years and counting | US Forest Service
usda.gov
Jan 16, 2025
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