In its 2006 "Paint" commercial for Bravia TVs, Sony used over 70,000 liters of environmentally friendly paint and 1,700 detonators to blast color across a housing estate in Glasgow. This real-world event was captured without CGI using 65 high-speed cameras to embody the "Color like no other" tagline. Credit: Sony | History In Pictures
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In 2006, Sony created a groundbreaking commercial called “Paint” that didn’t rely on CGI for its visual effects. Instead, the team transformed a Glasgow apartment building into a massive explosion of color using 70,000 liters of real paint. The sheer scale of the project made it an incredible feat of planning and coordination. To achieve the effect, the production used over 1,700 timed explosions. Each blast sent paint flying in a carefully choreographed sequence, ensuring that the building was
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𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗠𝗮𝘁𝗿𝗶𝘅 | 𝗙𝗮𝗰𝘁𝘀 𝗗𝗮𝗶𝗹𝘆 on Instagram: "Sony’s 2006 “Paint” commercial wasn’t CGI—i…
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